We’re seeking a Creative Director with a sharp eye for brand storytelling and a deep understanding of how design translates across every touchpoint. You think beyond individual assets — considering everything from packaging details and material finishes to how a product appears on a retail shelf or in a social campaign.

This is a highly collaborative role that blends creative vision with hands-on execution. Working closely with our marketing and leadership teams, you’ll shape and evolve a cohesive visual identity that extends across packaging, ecommerce, retail, paid media, and organic content. You understand how to build scalable creative systems while ensuring every output still feels thoughtful, elevated, and emotionally resonant.

The ideal candidate brings strong expertise in packaging and print design, paired with a sophisticated understanding of digital creative. You know how to translate playful, sensorial, and emotionally-driven brand language into visuals that feel distinctive, memorable, and instantly compelling. You have an intuitive grasp of modern beauty branding and know how to create work that captures attention and builds genuine brand affinity.

This is a fast-paced, commercially driven environment where agility matters. We move quickly, manage multiple launches at once, and value creative leaders who can adapt without compromising quality. If you thrive in dynamic environments, enjoy balancing strategy with execution, and love building brands that people become deeply connected to, you’ll feel right at home here.

• Lead and oversee the creative direction of the brand across all touchpoints, ensuring a cohesive and elevated visual identity
• Develop and evolve brand guidelines, creative systems, and design standards to maintain consistency across all channels
• Conceptualize and execute creative for product launches, seasonal campaigns, and major brand initiatives
• Direct the design and development of packaging, print collateral, and physical brand assets
• Oversee creative for ecommerce, including website visuals, product imagery, landing pages, and digital assets
• Translate marketing briefs and brand strategy into compelling creative concepts and polished final deliverables
• Review and approve creative deliverables to ensure exceptional quality, consistency, and attention to detail
• Stay ahead of design, beauty, and consumer trends to keep the brand visually relevant, innovative, and competitive

• 5+ years of experience in creative direction, brand design, or a related senior creative role
• Proven experience in packaging, print, and product design, preferably within beauty, skincare, cosmetics, or lifestyle brands
• Strong portfolio showcasing exceptional visual storytelling, brand development, and high-quality design execution
• Advanced proficiency in industry-standard design tools such as Adobe Creative Cloud (especially Photoshop, Illustrator, and InDesign)
• Deep understanding of digital design, ecommerce creative, paid media, and social-first content creation
• Experience leading creative projects from concept to final execution across multiple channels
• Strong ability to manage multiple priorities and thrive in fast-paced, deadline-driven environments
• Excellent communication, collaboration, and creative leadership skills

• Exceptional taste, strong aesthetic judgment, and a deep understanding of modern luxury branding
• Highly detail-oriented with a strong commitment to quality and consistency
• Ability to think both strategically and creatively, balancing big-picture vision with executional detail
• Comfortable working in a fast-paced, evolving environment with shifting priorities
• Strong understanding of current design, beauty, social media, and consumer trends
• Ability to give and receive feedback professionally while fostering collaborative creative discussions
• Passion for beauty, branding, and creating products and experiences customers genuinely connect with

Lead and grow Petal Lashes’ social presence across key platforms through strategic content planning, community engagement, and performance-driven execution. This role is responsible for building brand awareness, strengthening customer connection, and translating our luxury beauty identity into compelling social content that drives engagement and growth.

• Develop and execute social media strategies across Instagram, TikTok, Pinterest, and emerging platforms
• Plan and manage content calendars aligned with product launches, campaigns, and brand initiatives
• Create, capture, edit, and publish engaging photo, video, and short-form content
• Monitor trends, viral formats, sounds, and platform updates to keep content relevant and competitive
• Manage daily community engagement, including comments, DMs, and audience interactions
• Analyze performance metrics and optimize content based on engagement, reach, and conversions
• Collaborate with creative, influencer, and marketing teams to ensure cohesive campaign execution
• Help grow brand awareness, community loyalty, and organic social reach

• 3+ years of experience in social media management, content marketing, or digital marketing
• Experience managing social channels for beauty, fashion, skincare, or lifestyle brands preferred
• Proven ability to grow social accounts and improve engagement metrics
• Strong understanding of short-form video content and platform best practices
• Experience using social scheduling and analytics tools
• Strong copywriting and visual storytelling skills

• Deep understanding of social media culture, trends, and consumer behavior
• Strong aesthetic eye and alignment with modern luxury beauty branding
• Highly organized with strong time management and attention to detail
• Comfortable working in a fast-paced startup environment
• Creative thinker with strong initiative and problem-solving ability
• Passion for beauty, branding, and digital storytelling

Support the planning and execution of marketing initiatives across digital channels, product launches, and brand campaigns. This role helps ensure marketing efforts are organized, optimized, and aligned with Petal Lashes’ brand vision while driving growth, engagement, and customer retention.

• Assist in planning and executing marketing campaigns, promotions, and product launches
• Coordinate marketing calendars and help manage campaign timelines and deliverables
• Support email, SMS, and retention marketing initiatives
• Monitor campaign performance and help prepare reports on key metrics and insights
• Assist with promotional planning, product launches, and seasonal campaigns
• Collaborate with creative, social, and influencer teams to ensure cohesive campaign execution
• Conduct market, competitor, and consumer trend research
• Help identify opportunities to improve customer acquisition, retention, and overall brand growth

• 2+ years of experience in marketing, digital marketing, ecommerce, or brand coordination
• Experience in beauty, skincare, cosmetics, fashion, or lifestyle industries preferred
• Familiarity with email marketing, retention strategies, and campaign performance analysis
• Basic understanding of ecommerce marketing metrics and customer lifecycle marketing
• Experience using marketing, analytics, or project management tools preferred
• Strong written communication and organizational skills

• Highly organized with strong attention to detail and follow-through
• Strong multitasking and project coordination abilities
• Analytical mindset with comfort working with data and performance metrics
• Comfortable working in a fast-paced, evolving environment
• Strong communication and cross-functional collaboration skills
• Passion for beauty, branding, and modern consumer marketing

Create elevated visual assets that bring the Petal Lashes brand to life across digital and physical touchpoints. This role is responsible for translating brand strategy into polished, high-impact creative that strengthens brand identity, enhances customer experience, and supports growth across ecommerce, marketing, and product launches.

• Design high-quality visual assets for ecommerce, email, paid media, social media, and marketing campaigns
• Create product launch creatives, promotional graphics, landing page visuals, and digital advertisements
• Support packaging, print collateral, and branded marketing materials as needed
• Ensure all creative aligns with brand guidelines and maintains visual consistency across channels
• Collaborate with marketing, social, and creative teams to execute campaigns and brand initiatives
• Retouch, resize, and optimize imagery for web, mobile, and digital performance
• Contribute to creative concept development and visual storytelling for campaigns and launches
• Stay current on design, beauty, and visual trend shifts to keep the brand fresh and competitive

• 3+ years of experience in graphic design, brand design, or digital design
• Experience in beauty, cosmetics, skincare, fashion, or lifestyle industries preferred
• Strong portfolio showcasing exceptional design aesthetics and brand-focused creative work
• Advanced proficiency in Adobe Creative Cloud, especially Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
• Experience designing for digital marketing, ecommerce, and social platforms
• Strong understanding of layout, typography, composition, and visual hierarchy

• Exceptional taste and strong aesthetic judgment with an eye for luxury branding
• Highly detail-oriented with a commitment to quality and consistency
• Strong understanding of modern design trends, visual culture, and consumer preferences
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong communication and collaborative working style
• Passion for beauty, branding, and elevated design

Full-time, flexible hours with availability during launches and campaign activations

Support the growth of Petal Lashes through strategic influencer and creator partnerships. This role is responsible for identifying talent, building authentic relationships, coordinating campaigns, and helping expand brand awareness through impactful creator collaborations that align with our brand identity.

• Research, identify, and source influencers, creators, and brand ambassadors aligned with the Petal Lashes aesthetic and target audience
• Conduct outreach, relationship building, and partnership communications with creators and agencies
• Coordinate influencer gifting, PR mailers, and product seeding campaigns
• Manage campaign timelines, deliverables, usage rights, and partnership expectations
• Track creator performance, engagement, conversions, and campaign ROI
• Maintain and organize influencer databases, outreach pipelines, and partnership records
• Collaborate with social, marketing, and creative teams to align creator content with campaign goals
• Help grow brand awareness, user-generated content, and community engagement through strategic partnerships

• 2+ years of experience in influencer marketing, partnerships, PR, talent management, or digital marketing
• Experience working with beauty, skincare, cosmetics, fashion, or lifestyle brands preferred
• Strong understanding of influencer marketing trends, creator ecosystems, and social platforms
• Experience managing creator outreach, collaborations, and campaign coordination
• Familiarity with campaign reporting, performance tracking, and ROI analysis
• Strong communication, negotiation, and relationship-building skills

• Strong interpersonal and relationship-building abilities
• Excellent written communication and outreach skills
• Highly organized with strong attention to detail and follow-through
• Strong understanding of social media culture, trends, and creator communities
• Comfortable managing multiple partnerships and deadlines simultaneously
• Passion for beauty, branding, and community-driven marketing